Customized Marketing Services for Independent Boutique Hotels
Independent boutique hotels are often challenged by the realities of building and maintaining robust Internet marketing initiatives with limited resources. With hotel management focused on providing outstanding guests services, a unique lifestyle experience, and meeting the demands of revenue management in competitive markets, marketing is often forced to take a back seat.
Faced with these challenges, many independent hotels find themselves in the position of relying on Internet Third Party (I3P) and Online Travel Agency (OTA) sites, such as Expedia and Orbitz, to fills rooms with online bookers, or the outsourced services of marketing firms that provide expensive, one-size fits all solutions.
Sandia Travel Marketing provides an alternative to traditional outsourced Internet marketing companies by providing a personalized approach tailored specifically to each hotel. Our team of professionals works much as a traditional in-house marketing team would, coordinating with other members of the hotel management team on a daily basis to produce consistent and reliable results.
From email marketing and website management to search engine optimization and search marketing, we provide a targeted suite of services to fill the gap for independent hotels lacking a complete in-house marketing team. Working with hotel management and revenue teams, our goal is to shift the balance away from reliance on I3Ps and OTAs, allowing the hotels to maximize their share of direct, proprietary bookings.